The Art Of Impossible The Bang & Olufsen Design Story
Bang & Olufsen is a brand that has become synonymous with high quality audio equipment and sleek design. From their early beginnings in Denmark in 1925, the company has always been at the forefront of innovative audio and visual technology. Over the years, they have created some of the most iconic audio equipment in the world, and their designs are still sought after today.
In this article, we'll take a closer look at the history of Bang & Olufsen's design, and how they have managed to stay at the top of their game for almost a century.
The Early Years
The story of Bang & Olufsen began in 1925 when two young engineers, Peter Bang and Svend Olufsen, decided to start a company together. They started out by making radio sets, and quickly gained a reputation for their high quality and innovative designs. In the years that followed, they continued to develop new and exciting audio technology, including record players and loudspeakers.
One of the key factors in Bang & Olufsen's success was their focus on design. They understood that not only did their products need to sound great, but they also needed to look great. They employed some of the best designers in the business, and their products quickly became known for their sleek, modern designs.
The Beocenter 9000
One of the most iconic Bang & Olufsen products of all time is the Beocenter 9000. This all-in-one audio system was first released in 1986, and quickly became a design classic. It was designed by Jacob Jensen, one of the most famous industrial designers of the 20th century, and featured a sleek, minimalist design that was unlike anything else on the market at the time.
The Beocenter 9000 was more than just a pretty face, however. It was also packed with innovative audio technology, including a CD player, cassette deck, and FM radio. It was the perfect example of Bang & Olufsen's commitment to both form and function.
The BeoLab 5
The BeoLab 5 is another example of Bang & Olufsen's commitment to pushing the boundaries of audio technology. Released in 2004, it was designed by David Lewis, who had been working with Bang & Olufsen for over 30 years. The BeoLab 5 was a high-end loudspeaker that featured advanced digital signal processing technology, allowing it to deliver exceptional sound quality.
But it wasn't just the sound quality that was impressive. The BeoLab 5 also featured a striking design that was inspired by the shape of a pyramid. Its unique shape allowed it to deliver 360-degree sound, making it the perfect choice for large rooms or open spaces.
The Future of Bang & Olufsen Design
So what does the future hold for Bang & Olufsen's design? One thing is for sure – the company will continue to push the boundaries of audio technology and design. They are constantly innovating and exploring new ways to create audio equipment that not only sounds great but looks great too.
One area where Bang & Olufsen is focusing their attention is on sustainable design. They understand that as a company, they have a responsibility to reduce their environmental impact, and they are working hard to create products that are both sustainable and high quality.
Conclusion
Bang & Olufsen's commitment to design has been one of the key factors in their success over the years. From their early beginnings in the 1920s to their current focus on sustainable design, they have always been at the forefront of audio technology and design innovation. Their products are not only functional but also beautiful, and their designs are still sought after today. They are a true testament to the art of the impossible.